Spotify brings on-demand listening to its free mobile app

Spotify brings on-demand listening to its free mobile app

Over the years, Spotify has put a considerable amount of focus on the features and design of the paid version of Spotify, letting the free tier wallow in the state it debuted in back in 2014.

The new features are aimed at making the music experience more tailored to what the users want to hear now. So how has Spotify managed to save a hefty ratio of mobile data? Earlier, Spotify offered an ad-driven free service where users couldn't skip or replay songs. Or rather, it was. It caches music ahead of time and streams over 3G, so that users can listen to much more music. The premium app has long had an offline mode: Paying users can listen to pre-download playlists or songs without racking up cell phone bills.

Along with a host of UI changes created to make Spotify more user-friendly, the Swedish streaming music company has announced that free tier users will soon have access to more features - namely the ability to select songs on-demand with certain playlists. Based on the result, they will receive curated playlists, just like what can be found on Daily Mix. Henceforth, the new data saver mode will be quite helpful and popular in less developed markets where mobile data is quite expensive. Created to be faster and more efficient, the app now includes a data saver mode that optimizes playback for using up to 75 percent less data when turned on.

Toronto Blue Jays at New York Yankees Betting Preview 04/21/18
Garcia was 0-3 with a 4.82 ERA in eight starts for the Yankees last season, but he is making his first career start against NY . Jose Altuve went 3-for-4 with two doubles and four RBIs and Max Stassi and Josh Reddick hit solo home runs for the Astros.

This is great news for mobile Spotify users, but investors aren't pleased. "We think these changes will increase the number of music fans using Spotify, regardless of whether they're ready to pay a monthly subscription or not". As such, stocks in the firm are down -2.54% to $154.02 Dollars per share today, bringing the firm's market cap to $27.5 billion.

So far, the company has announced no changes to its Premium service which is a bit rough as these subscribers are generating the revenue that allows the freeloaders to get access. Keeping users is important, even if they're not paying anything. They will have to convince record companies though that this will work by showing them numbers which will hopefully be good. The new ad-supported Spotify is a natural next step as Spotify continues to innovate and evolve for the needs of our users, and will be rolling out globally to all users of Spotify on iOS and Android.