With the Ace, kids are finally getting their own cheap Fitbit

With the Ace, kids are finally getting their own cheap Fitbit

The Ionic is bulky, angular, and not suitable for every size wrist - the Versa gets rid of all those pain points. That's right ladies - if you're the person who says "Man, IDK" when your doctor asks when the last day of your period was, Fitbit's got you. The watch features a "squircle" display, basically a square rounded at the edges.

There will be new introductions to Fitbit OS with the launch of the Versa, however. It's a device for serious athletes that don't mind paying a premium price to get the most top-of-the-line features. Like the Ionic, it's platform agnostic.

The Versa also supports a variety of standard Fitbit features, including 24/7 health tracking, the ability to load music directly onto the built-in storage, and automatic sleep detection. It's also safe for swimming. The company even included Boston University medical school professor Katherine White in its press briefing on Monday to explain some of the science behind the new app.

In the hand, the Versa really is a far more approachable wearable than the Ionic. Some of these are functions that you didn't know you needed, but once you experience them, you won't be able to envision your life without them. However, there are a few Ionic features that the Versa skips, the big one being Global Positioning System.

It comes in a choice of finishes: black, silver or rose gold. Additional bands and accessories will range from Rs 2,499 to Rs 8,999. The Versa will be available in April. Jonah Becker, VP of design, told Wareable that the company sees the Ionic's angular design as the basis for a "performance" set of products while the Versa's softer, more human design is the basis for more mass-appeal products that can appeal to both women and men. There are also Special Edition options in lavender or charcoal, which come with canvas bands that are only available with the Special Edition. It'll also feature a custom adidas clock face and is expected to arrive March 19 for $329.95.

Fitbit is also launching its first kid-specific product, Fitbit Ace. Similarly, Ace will encourage kids towards getting nine to 12 hours of sleep each night, as opposed to eight hours like other Fitbit trackers do with their adult users. It will be available in blue or purple and cost $99.95.

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Fitbit's motivation is growing obesity rates in children - with the Fitbit Ace created to look like the adult tracker so that children don't feel that they are being given something that's "babyish".

But critics have expressed concern about introducing fitness trackers to kids at such a young age.

Fitbit's new family account option means parents can control how their child uses the tracker, Time reported.

Parental settings can limit what children are able to do using their Fitbit Aces. It also limits what children see in the app, including stats like calories burned, friend requests, and Fitbit's social community. The Versa is now available for pre-order on Fitbit's site and with global availability starting in April.

The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America's childhood obesity epidemic.