Amazon Finalizes Whole Foods Acquisition, Slashes Prices

Amazon Finalizes Whole Foods Acquisition, Slashes Prices

Eventually, Amazon also plans to give its Prime members special discounts and benefits at Whole Foods stores. The Echos were flanked by signs that touted "Whole Foods + Amazon" with a "Farm Fresh!" tagline that would make the creators of HBO's "Silicon Valley" proud.

In addition, Amazon Lockers will be made available in select Whole Foods Market stores, enabling customers to have products shipped from Amazon.com to their local Whole Foods Market store for pick up or to send back returns.

Most loyalty programs offered at stores "are largely status quo coupon and points-based", he told the E-Commerce Times.

Amazon's Whole Foods acquisition has given it more than 400 grocery stores throughout the USA, plus more overseas. Today on a visit to a San Francisco Whole Foods store, my wife and I saw that the prices have dropped significantly throughout the store. You can still get Cheerios cheaper at other grocery stores if you buy larger sizes, but we sure don't mind the 25% discount. "Industry competitors must keep this in mind and begin to turn more focus to their delivery capabilities".

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Shares of supermarkets took a hit when the deal was announced in June, and again when Amazon said last week that it planned to cut prices at Whole Foods. Rotisserie chicken, bananas, some produce, almond butter and several kinds of fish are now less expensive.

Richard Vincent, 43, said he calls the organic grocer "Wonderful Foods", while his wife calls it "Whole Paycheck", referring to the chain's reputation for high prices. Included in their healthy and high-quality private label products is their frozen seafood brand Whole Catch, which has items like seasoned Alaskan cod cakes, swordfish steaks, sea scallops and more. Customers now find displays hawking the Echo and Echo Dot home devices, exposing them to a larger number of customers...and perhaps even taking advantage of the impulse buying that often happens in grocery stores.

"What they're really doing is they bought 440 distribution centers", said Pachter, referring to the rough number of Whole Foods locations in the U.S.