Meanwhile, things have recently been getting worse for Verizon. AT&T, Sprint and Verizon shares were down roughly 1 percent on the New York Stock Exchange as investors anxious about how a price war would erode margins. In fact, as we reported last month, they started shutting down phone lines from long-time customers using over 200GB of data per month. Its postpaid ARPU also saw a modest uptick driven by higher data attach rates and a larger mix of One plans, which have higher average ARPUs compared to the carrier's legacy tiered plans. Sprint and T-Mobile plans remain cheaper, noted Heger.
Legere also kicked off a new unlimited promotion for the Un-carrier offering two lines of unlimited data for $100.
Right before Verizon launched its introductory unlimited data plan, on February 10 Sprint announced that it would offer limitless data for five smartphones for $90 per month.
"Verizon's new push into "unlimited" data raises the uncertainty around any 2017 T-Mobile guidance", Kevin Roe, an analyst with Roe Equity Research LLC.
But T-Mobile is aiming for higher profitability, targeting adjusted Ebitda - or earnings before interest, taxes, depreciation and amortization - of $10.4 billion to $10.8 billion, compared with $10.4 billion previous year.
Anti-abortion groups protest Planned Parenthood's federal funding
While both sides are passionate about their cause, Harrington says there's more to Planned Parenthood than meets the eye. Pro-life demonstrators prayed for abortion to end, as pro-choice demonstrators chanted in defense of women's rights.
Verizon ditched unlimited data plans five and a half years ago, but it seems the market shifted, with users demanding unlimited plans.
So now Verizon is changing its tune regarding unlimited data, and is now offering - hold onto your hats - unlimited data plans.
T-Mobile's business is seemingly on fire and none of the other telecoms are capable of extinguishing the TMUS stock hot streak.
For a family of four, unlimited costs $180 at Verizon. A strong response to the new plan could help Verizon return to growth sooner. T-Mobile had a number of promotional offers in the fourth quarter, including a free iPhone 7 offer with eligible trade-in around Black Friday. While it could continue to put pressure on service revenue and margins, the negative impact could be outweighed by subscriber growth. "Everything we've done is to provide the best experience on the best network - and we've built it for the future, not just for today", reads the statement from Ronan Dunne, president of Verizon's wireless division. That's right - they think these 10 stocks are even better buys. Keys Thomas Christopher now owns 355,876 shares in the company after this transaction.
The US carrier giant T-Mobile has been in the spotlight after the extraordinary increases for its latest quarter, smashing every analyst expectations. The Motley Fool has a disclosure policy.