That massive audience makes the Super Bowl a prime spot for advertisers, who are paying Twenty-First Century Fox Inc as much as $5 million for a 30-second spot.
These days, the Super Bowl-ad game is a bit different, as advertisements are leaked beforehand, perhaps in an effort for companies to gain some steam before the big day if folks think the commercials are good enough.
"The top 20 ads have driven over 440 [million] minutes of watch time - the estimated equivalent of watching the Big Game over 1.8 [million] times", stated the report. A 1998 FedEx commercial got it right with its "We Apoloigize" commercial, which is considered one of the best Super Bowl ads of all time. "And then another 40 percent in the two weeks after the Super Bowl", he said.
The Super Bowl brings out some of the most unbelievable vehicle ads you'll ever see and has been responsible for the creation of some truly iconic ads that you just can't forget... remember the kid dressed as Darth Vader and the Volkswagen Jetta. That's what they are going for, and that is probably what they are going to do their best to emphasize here. Despite the live format, the candy bar ad will fall in line with the "You're Not You When You're Hungry" theme. The 90-second ad is running during the fourth quarter. Sure, its seems weird for a vehicle commercial to tackle something like equal pay for women, but hey, we're all for gender equality.
NFL's bad boy Brett Favre returns in this ad featuring a cheeky conspiracy theory to explain his impressive interception record.
To target baby boomers, Mercedes-Benz enlisted the Coen brothers to direct an update to the tune of Steppenwolf's "Born to be Wild".
Snapchat Parent Snap Files $3 Billion IPO, But No Voting Shares
Though it's true that revenue is increasing rapidly, growth in the number of people using its app has slowed considerably. The S-1 filing released on Thursday gives potential investors a snapshot of the company's financials for the first time.
Though T-Mobile drew the most attention on social media with celebrity-studded ads that included popstar Justin Bieber, the brands that sparked the most conversation among viewers were those that leaned into subjects of diversity and immigration.
Watch out for this ad that shows just how far some people might go to get out of their cell contracts...
Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect. Which ads will be the most talked about?
Now, I've worked with enough media agencies to know that they sell the idea of sizzle to the vehicle company marketing managers, rather than the idea of just selling the steak.
"We believe in the simple idea that no matter who you are, where you're from, who you love, or who you worship, you deserve to belong", the company wrote in unveiling the ad on Sunday.