AT&T launches long-awaited online TV streaming service

AT&T launches long-awaited online TV streaming service

AT&T announced that it will launch its DirecTV Now videostreaming service on mobile and other platforms November 30.

Speaking in terms of content available, almost all major content providers have signed on to stream on DirecTV NOW. HBO is traditionally $15 a month through bundled TV services or its own HBO NOW streaming service, but AT&T did not characterize this in the announcement as a promotional price. DirecTV Now doesn't require a cable box or satellite. Users have three other packages to choose from, with the most robust offering coming in at $70 per month for more than 120 channels.

News has been leaking out about AT&T's new Internet TV package for over a month now. You can pay to add more channels. That's better value than the standalone HBO Now service, which is priced at $14.99.

As part of the DirecTV Now debut, AT&T is promoting deals on hardware. That service won't be initially available on DirecTV Now, according to Stankey, who said the company is working on that.

AT&T will reveal more details about its service at an invitation-only event in New York City Monday afternoon. AT&T also plans to add original programming down the line, including a Taylor Swift series, so a slight price increase could occur when originals hit the scene.

Despite some shortcomings, there's a lot to like with DirecTV Now. The feature would give users a workaround for content that Sling TV does not have available on demand. For those markets, video on demand content will be available the day after a program airs.

For AT&T, DirecTV Now is a big deal and a new way to deliver programming.

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Executive Vice President Enrique Rodriguez clarified further, noting that now AT&T has five different TV platforms, including five different data sets, advertising systems and more.

At launch, DirecTV Now will be available on iOS, Android, Amazon Fire TV, Chromecast, PC, and Mac.

Up to 1080p video can be streamed, so don't plan on watching a bunch of 4K content with DirecTV NOW anytime soon.

The streaming TV market has been heating up lately, with services like Sling TV and Playstation Vue becoming popular with cord-cutters. Exclusive to both DirecTV Now and DirecTV will be content from Hello Sunshine, Reese Witherspoon's production company. If you have an account with AT&T Wireless, using the DirecTV Now service won't affect data usage.

AT&T has 25.3 million TV subscribers, and has lost 122,000 customers in the past year.

Whether you decide to join AT&T's "revolution", as they refer to it, for DirecTV Now or not, it's always worth exploring your options when it comes to TV and streaming - I mean seriously, your favorite must-see-before-catching-spoilers-on-social-media show depends on it.

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