After hoards of people flood big box stores on Black Friday, they're encouraged to shop local in the United States.
"I do see a lot of people call and ask for pricing because I do know that they're shopping online and looking for comparison", Mincey said.
Andy Ginn, manager of the Fayette Mall location. says Small Business Saturday is a great time for the community to get out and support all local shops and restaurants.
Store owners like Jill Devan say they're noticing a trend as shopping local becomes a more popular choice for consumers.
The event started as an experiment in 2010 to promote the idea of buying from small area businesses. That's something you might not get from a big box store.
Neighbors love to support neighbors, and one way to do that is to shop locally.
"We're doing 25 percent off jackets, hoodies and trousers", said Murrell.
MI vs. Ohio State is most expensive ticket this season
At least that's the way it appeared at Ohio State earlier this week with MI coming into Ohio Stadium on Saturday. In that scenario, Oklahoma State would nearly certainly be in the playoff, simply by beating Oklahoma.
I guess just due to the foot traffic of downtown for Small Business Saturday.
Kingsbury says, "Supporting sports teams, supporting your neighbor that may be working at that establishment".
"We've participated in the past, and it's been successful for us over the years", said Tom Tabor, co-owner of Herman Hiss & Co. jewelry store.
According to the U.S. Small Business Administration, 95 million consumers supported small retailers and restaurants on Small Biz Saturday past year.
"We decided we're going to buy at least one gift for Christmas today and try to get all five during the season out of this local Rosindale market", said Jack Litwinsky, of West Roxbury. "Most likely the small businesses you use are using local accountants, local lawyers, they are shopping locally for supplies", explained Ley.
And there was no better day than Small Business Saturday.
After a busy black Friday, shoppers turned their attention to local businesses on Saturday.