Retail analyst Richard Hyman has done the maths and found that previous year 65 per cent of the retail industry was on sale on Black Friday.
That's right, Black Friday.
Black Friday is one of the biggest shopping days on the USA calendar, with retailers offering discounts of up to 80 percent on big ticket items.
As risky as the Black Friday circus is, there is yet one more danger to look out for this Christmas season - shopping without a budget.
"With major retailers focusing more on online and mobile channels this year, as well as launching promotions from as early as last week, the shape of Black Friday spend is likely to evolve from last year".
There are plenty of great deals that will go live at midnight tonight - but it might be better to hold off on spending all your hard-earned cash.
As with most awesome sales, there are large crowds out and about on Black Friday. Times may vary by location, so it wouldn't hurt to check local stores' hours ahead of time, by phone or online.
"Over the past few years, we've heard a great deal of moaning and groaning by employees who have to come into work while their family is at home, enjoying Thanksgiving", Avila said in a press release.
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Those who can't wait for Black Friday to get deals for the holidays can just go during Thanksgiving to some stores that will open during this day.
Apart from the days, there are a couple of other differences between the two, one is that Cyber Monday deals only applies to online shops while Black Friday is in store as well.
Throngs of shoppers lined up at Macy's Herald Square in Manhattan for its evening opening, looking for deals, and Target estimated hundreds were waiting outside a store in Jersey City, New Jersey. For some shoppers, electronics at a big discount was the draw.
Experts have pointed to the evolving nature of the event, which has progressed from brawls over cut-price televisions to last year's "muted" high street turnout, with many predicting increased spending online this year. Some such sites that can offer you all the information on Black Friday deals are RetailMeNot.com and TGIBlackFriday.com. As for this year's hours, stores such as JCPenney plan on opening their doors to shoppers as early as 3 p.m.
Also, online shopping and early holiday sales affected the in-store revenue by at least 6% a year ago.
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Many deals aren't that good.
So if you won't be able to price match while you're standing in the store, compare prices before you shop and head straight to the retailer with the best offer.